CHS Trojan Band Design Standards
Building Leaders. Developing Musicians. Creating Family.
This page is a living reference for the visual identity, website components, and communication style of the Carrollton High School Trojan Band.
Brand Personality
Excellence
We pursue high standards in music, leadership, and service.
Leadership
We develop students who lead with humility, confidence, and purpose.
Family
Every student has a place to belong, contribute, and grow.
Tradition
We honor the legacy of the Trojan Band while building its future.
Color Palette
Color Responsibilities
Black = structure and authority.
Gold = brand, action, and emphasis.
Cream = warm information sections.
Cyan = clearly clickable informational links.
White = clean card and content areas.
Typography
Hero Heading Example
Section Heading Example
This is body text. It should be readable, welcoming, and not too wide. Use short paragraphs and clear calls to action.
Buttons
Use gold buttons for major calls to action: Join the Band, View Full Calendar, Donate, Become a Sponsor.
Information Section Pattern
Upcoming Events
Stay connected with rehearsals, performances, fundraisers, and important dates.
Website CSS Classes
chs-info-section
home-events-section
events-calendar-button
wpcom-ai-quick-links-mobile-row
wpcom-ai-who-are-you-mobile-row
Core CSS Standards
Section Width: 1100px
Section Margin: 3rem auto
Card Shadow: 0 10px 28px rgba(0,0,0,.10)
Primary Gold: #D4AF37
Hover Gold: #E3C25A
Interactive Link Cyan: #1CD1FF
Photography Guidelines
Use authentic student-centered photography whenever possible. Prioritize leadership, relationships, performances, rehearsals, service, and moments of joy.
Avoid generic stock-style images when real Trojan Band moments are available.
Brand Voice
The voice should be encouraging, confident, welcoming, student-centered, and professional.
Tell the story first. Let visitors see the people, culture, and values of the program before asking them to join, donate, or support.